Less Chaos. More Clarity. Real Progress

Hi, I’m Catherine, founder of Formative and an embedded partner for growing businesses who need to run smarter, not just faster.

With 15+ years of experience leading operations, compliance, and growth strategy across sectors (from edtech startups to universities and PLCs), I know how to untangle complexity and build systems that actually work.

I’ve managed cross functional teams, rolled out governance and finance frameworks, written policies from scratch, and delivered multi million pound projects across the UK, EU and UAE.

But more than anything? I help founders shift from reactive firefighting to structured decision making  without adding bloated systems or busywork.

I believe:

• You can scale without being everywhere.

• Most “chaos” is actually fixable with better structure.

• Good operations should feel like relief, not red tape.

• You don’t have to build it all yourself.

Whether you need fast clarity or a full rebuild, I’m here to help you make space to lead and build a business that’s fit for scale.

See if we’re a good fit