Build a Business That Runs Smoothly
Without You Holding It Together

Scaling doesn’t have to mean chaos.

At Formative, I help founders and leadership teams streamline operations, clarify commercial direction, and get the right systems in place so growth feels structured, not scattered. That means sharper systems, smoother delivery, and the space to actually lead, not just firefight

From inconsistent delivery to unscalable team habits, I fix the friction that's slowing you down.

→ Get back in control of the business you’re building.

“As our in-house Operations Director, Catherine has transformed the way we do business. The level of expertise and leadership she brought to the table is invaluable. Our team now works more cohesively and effectively.”

– Gemma Weston, Woolton Interiors

What I Do

Spot and fix hidden friction across systems and teams

Build scalable structures without killing your momentum

Improve commercial clarity, reporting, and decision making

Enable your team so you’re not the bottleneck

Align delivery, finance, and growth plans so they actually work together

Who I Work With

Founders, COOs, and senior teams in scaling SMEs across the UK, from startups hitting their first major growth curve to established businesses fixing foundational cracks.

Most businesses don't need more tools. They need better rhythms.

We bring the frameworks, experience, and calm clarity to help you grow on purpose.

Case studies

  • Rapid Growth

    Experiencing rapid growth and significant success, but with that success came new challenges. The business was expanding quickly, and the need for structured policies, processes, and systems became critical.

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  • Expanding Project Portfolio

    Undergoing significant growth and facing challenges in managing an expanding project portfolio, improving operational efficiency, and developing a robust internal framework to support its evolving needs

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  • A University with Multiple Campuses

    A University, with campuses in both the UK and UAE, was facing challenges with maintaining consistent operational standards and ensuring compliance with both institutional and regulatory guidelines across multiple campuses.

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  • 270 Employee Workforce

    With a workforce of 270 employees, the company faced multiple challenges in managing compliance across its various locations, particularly in its EU office. Additionally, the company lacked streamlined operational processes, had inconsistent commercial agreements, and needed strategic oversight on legal matters.

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You don’t need more productivity hacks. You need operations that actually work. If your team’s winging it, your processes are taped together, and you’re stuck in reactive mode... it’s not a motivation problem. It’s an o
If your business feels chaotic, it’s probably not a motivation issue. And it’s definitely not because you “just need to be more organised.” It’s because the boring stuff, the stuff no one really wants to deal with hasn&
Does it take you 10 minutes to find a document? You’re not behind, you’re buried. Disorganisation is not a character flaw. It’s usually a side effect of rapid growth. I bet you don’t realise how much time you are losing, jus
I once priced a service at half of what it should have been. The client didn’t blink, they signed instantly. But I ended up over delivering, resenting the work, and questioning the value of all my pricing. Your pricing should reflect the valu
You’re not the problem. The system is. You’re not lazy, you’re running a business that’s being held together by last minute decisions, constant interruptions, and half finished project plans. The answer isn’t another a