About
The consultant who gets into the numbers. And the details.
I am not a generalist. I work at the intersection of operations, commercial strategy and financial clarity. The bit most founders find hardest and most need.
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My Story
I started Formative Consulting because I kept seeing the same thing.
Founders who were brilliant at their craft but flying blind on the commercial and operational side. Revenue coming in, but no real clarity on margin, capacity, or what was actually working. I had spent 15 years embedded in growing businesses, leading on operations, process design, and delivery. I knew exactly what the gap looked like and I knew how to close it.
Who I Work With
I work exclusively with female-founded creative agencies.
Not because other businesses do not matter. Because I know this world. I know the specific combination of challenges that comes with running a creative business as a woman.
Brand and Design Studios
Agencies doing £200k to £2m, ready to understand their commercial reality.
Creative Consultancies
Specialists and strategists who need financial and operational clarity to grow confidently.
Growing Agencies
Teams of 3 to 20 people scaling past the point where informal management works.
How I Work
Principles I work by.
01
Plain English
I do not do jargon. If I cannot explain it clearly, I do not understand it well enough.
02
Commercial and operational first
Everything I do is grounded in the reality of how your business actually runs. Your numbers, your margins, your processes, your model.
03
No hand-holding
I will give you the honest picture, even when it is uncomfortable. That is what you are paying for.
04
Long-term thinking
I am not interested in quick fixes. I want to help you build something that lasts.
Ready to work together?
Start with a free 30-minute intro call to see if we are a fit.
Book an Intro Call